E.ON’s partnership with Alzheimer’s Society began formally in the summer of 2016 when colleagues in the UK voted to fundraise for the charity. We have set ourselves the ambitious target of raising £200,000 over two years. Alongside this charitable partnership, we are also now committed to offering all 10,000 of our UK employees the opportunity to take part in a Dementia Friends Information Session, an Alzheimer’s Society initiative encouraging everyone to learn more about dementia and take action to help people affected by dementia.
Supporting this charity is a good fit with our strategy of improving people’s lives. Today, there are 850,000 people in the UK living with a form of dementia, and by 2021 this is expected to rise to one million. People living with dementia face symptoms including memory loss and difficulties with thinking and problem-solving – this will affect some of our customers as well as colleagues’ families and friends.
Selecting a charity partner is an emotive topic, which is almost impossible to get a uniform consensus on, however one of the key lessons we have learnt, is how powerful it is to engage our colleagues and involve them in the decision making of which charity we support. Ultimately it is the fundraising efforts and contributions in time and money of our colleagues that will determine the success of the partnership. We feel that by giving our colleagues input at an early stage in the process has created great momentum for this partnership, leading to more E.ON ‘charity champions’ than ever before.
Dementia Friends is a social action movement aiming to increase understanding of dementia and give people the confidence to take action to help those affected by dementia in their community. For participating E.ON employees, our hope is that they come to recognise how dementia can affect a person and are able to turn that awareness into action, whether that is at home or at work.
Our fundamental approach as a company is to treat all of our customers fairly and we have a responsibility to look after our vulnerable customers which we take very seriously, and we have a number of established services available to help those who need it most. Equipping our colleagues with a basic comprehension of dementia we believe will help them to detect the common signs and symptoms of dementia and help us provide a better service to our customers.
I am proud of our commitment to make E.ON its own dementia friendly community, and hundreds of employees have become Dementia Friends already. Given the spread of people across different sites and the operational nature of parts of our business, we have worked with Alzheimer’s Society to tailor the awareness sessions so that we believe everyone working at E.ON has a genuine opportunity to become a Dementia Friend.
You can learn more about the ways we are working with Alzheimer’s Society and how we are supporting their work by clicking on the link below.