The CBI has an ambitious long-term goal – improving public confidence in business. With only 53% of people thinking that business makes a positive contribution to society there is still a lot that needs to be done. Delivering lasting change will not happen overnight, and involve the efforts of the whole business community working in step with each other.
But in the short time since the campaign launched the CBI is starting to make its mark on the responsible business agenda thanks to the enthusiasm of member companies, and the many stakeholder organisations we’ve been working with including Business in the Community, Which? and Mumsnet.
Since September 2014 our focus has been on developing the campaign infrastructure, developing a community of supporters and building a profile for the campaign. 2016 will see the campaign be more ambitious, reach new audiences and engage the issues at hand in exciting and new ways.
Thank you for everything you have contributed to get us to this point. I hope you’re as enthusiastic as we are about what lies ahead!
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