It’s Responsible Business Week – a time to talk about the great things that businesses are doing up and down the country.
As director-general of the CBI, I spend most of my time speaking to businesses – I hear all about the positive impact that firms of all sizes and sectors are having in their communities.
But it’s fair to say that these stories don’t always get cut through. Too often, it’s only the shortcomings that make the headlines.
That’s why Responsible Business Week is such a good thing. Organised each year by Business in the Community, it offers a chance to the business community to celebrate the many companies working hard for the benefit of society at large. It’s an opportunity for forward thinking businesses to learn from each other and be inspired to do even more.
The CBI is doing its bit to reach out to new audiences and talk about the value and contribution of business to society. Through our Great Business Debate we are encouraging business to engage with the on-going conversation about its role and contribution.
This year, Business in the Community’s big story for Responsible Business Week is about encouraging businesses to engage their employees in what they are doing to be a force for good.
Business has a lot to be proud of, but these activities don’t always get passed on to employees. Or customers for that matter.
At a time when public expectations of business are rising and negative stories continue to hit the headlines, business leaders must start with their own employees if they want to raise the profile of responsible business.
If they can get this right, responsible businesses can harness a powerful army of potential advocates. It’s here that the battle for the public’s confidence can be fought and won – not in the headlines.