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Factsheet: Serving Customers

Every day, business competes to deliver products and services, driving innovation and improving choice and quality for their customers. It’s no surprise that after a long squeeze on household budgets, profits and value for money continue to make headlines. Going further to put customers at the heart of everything business does is the right place to start.

  • 478 articles on ethical concerns recorded by the Institute for Business Ethics’ in 2014
  • 68% agree that industry scandals have affected their confidence as a whole
  • 70% agree profit is a good thing
  • 53% favour greater regulation to make businesses behave better
  • 50% avoided a product based on a company’s responsible reputation


Click the download button to read our Serving Customers factsheet and find out what the customers debate is all about.

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