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People’s direct experience as customers has a big effect on their confidence in business more generally.

That’s why we’re asking what companies should do differently to build trust?

Ahead of our Great Business Debate event with Which? (25.2.15) Can Consumers Trust Business? comments have included:

  • What you see should be what you get, when it comes to products and prices
  • I want useable information so I know a company won’t go bust
  • Dealing with a business you don’t trust will just come back and bite you

See what else people told us when we went out filming


When it comes to the goods and services you buy from retailers, banks, telecoms providers, energy companies and others, what are your experiences?

What are the issues that concern you?

What should companies do to increase your trust as a customer?

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