Last week as part of our Consumer Choice spotlight, we asked the question: ‘Do you buy from businesses that you don’t trust?’.
The results were a strong indicator that the level of trust in a business influences consumers with nearly three-quarters (72%) saying ‘no’, and the remainder (28%) saying ‘yes’:
What do you think are the implications for this for businesses in the UK?
We’ve been examining the issue of consumer trust for the past few weeks and have collected some great content that you might be interested in:
- Can consumers trust business? Podcast with TV’s Steph McGovern
- How can businesses respond to customers shifting priorities? Andy Clarke, President & CEO, ASDA
- Profits bring huge long-run benefits to consumers — Katja Hall, deputy director-general, CBI
We are now moving our spotlight to the Culture and Values of business.
Please vote in our new poll, “Can profit and responsibility go hand-in-hand?”