From 16–26 February 2015, we asked, ‘As a consumer, what is most important in influencing your trust in a business?’
Our website visitors responded that the behaviour of a company is more important than customer service and price with the full results as:
- 48.8% — Company behaviour
- 36.6% — Customer Service
- 14.6% — Prices
Please share your views on this by commenting below or by sharing on social media.
On this website you can find much more content this Consumer Choice theme, including:
- What happened at our Consumer Trust event with Which?
- Katja Hall on consumers and profit
- Barclays on how they are making their business more customer focused
Please also cast your vote in our new poll question: Do you buy from businesses that you don’t trust?